CO2 REDUCED IMPACT
CO2 REDUCED IMPACT is the logo designed by CARBON HIVE to attest the offsetting actions that have occurred.
CO2 REDUCED IMPACT: CARBON HIVE aims to differentiate itself from competitors by asserting the claim that an accurate calculation of the CO2 footprint, which takes into account every variable related to environmental impacts, is highly unlikely. Therefore, communicating the "carbon neutrality" (or no/zero impact) it communicates an attractive, yet misleading message.
From this point of view, together with the use of the "CO2 REDUCED IMPACT" logo, CARBON HIVE provides a breakdown of the areas / processes that have been under investigation and object of the subsequent offsetting, as well as the name and certification standards of the chosen project for compensation.
To sum up, CARBON HIVE aims to promote Green communication that is accountable, transparent and truthful.